DiMasi Digital Design About Steve

Steve DiMasi has been creating advertising since 1982. Having majored in art and business at the University of Wyoming and graduating from the Art Institute of Colorado, he was well equipped for his first agency job at Heinrich Marketing in Lakewood, Colorado. He worked there for over four years as a graphic designer. He was instrumental in introducing computers into the workflow and created and operated a photo studio.

In 1991, he joined PRO Group, Inc., which is an international marketing and merchandising company specializing in the hardlines industry. There he transformed the advertising department into an in-house advertising agency. Instead of overseeing other agencies work, this new division handled all of the creative for six divisions of the parent company.

He set up an in-house broadcast-quality video production facility to handle all aspects from initial concept, shooting, post production to final broadcast. Combined with virtual reality photography, music, graphics and an easy to navigate interface, this provided the foundation for robust multimedia solutions.

As interest in these capabilities increased, he helped spin off the agency as a stand-alone advertising agency, in which he was part owner. He oversaw the creative staff as Creative Director and Director of Multimedia and Photography.

After more than 13 years with PRO Group, Steve decided it was time to start his own company. In late 2003, Steve opened the doors to DiMasi Digital Design.